This first card was issued by WD & HO Wills in 1937. It is in great condition
in spite of being 62 years old. On the back it says, "Newfoundland. The finest
water dog there is. Head broad and massive, peak of skull prominent, slight
depression between eyes. Muzzle short and square. Eyes small, deeply set and
dark brown in colour. Ears small, set back and lying close to head. Body well
ribbed, with deep, broad chest, strong back, neck and loins. Forelegs straight
and well muscled and feathered right down. Hindquarters very powerful. Legs
free in action and carrying a little feather. Feet large. Tail thick, well
covered with hair and reachintg a little below hock. Coat flat, dense, coarse,
oily and water-resisting. Colour: dull black with a little bronze or white on
chest and toes allowed; white-and-black or bronze.
Newfoundland Card 1(Wills Dogs, 1937)... $4.95 each
This next card was issued in 1931 by John Player & Sons from a painting by the
famous artist Arthur Wardle. On the back it says, "There are two varieties of
Newfoundlands, differing only in colour, the blacks, and the black and whites
or Landseer Newfoundlands, so-called after this artist's famous picture, first
exhibited in 1838 and now in the National Gallery. They are large, strong and
active dogs, and have become famous for their courage and readiness in
rescuing persons from drowning. The Newfoundland's head should be broad and
massive, his coat flat and dense and of an oily nature, capable of resisting
water. Height at shoulder: Dogs about 28 in., bitches 26 in. Weight: dogs
140-150 lb., bitches 110-120 lb."
Newfoundland Card 2(Players Dogs full length, 1931)... $6.95 each
This real photographic card was issued by Carreras Ltd. in 1936. The cards
were inserted singly into packets of 10 cigarettes. On the back it says, "The
Newfoundland has rather slipped out of favour in these days when there are not
so many large houses with parks and when expense has to be considered. The
painter Landseer did a great deal to make the dog popular. The breed is very
much at home in the water, and is supposed to be capable of saving drowning
people, but being saved by a dog is not altogether a pleasant process. However,
a good-looking Newfoundland is a very noble animal, and as a rule they are good
tempered."
Newfoundland Card 3(Carreras Dogs and Friend, 1936)... SOLD OUT
The colors on this card are so pretty. Players issued this set of
cards titled 'Dogs-Scenic background' in 1925. The following is
printed on the back of the card: "These strong and active dogs have
become famous for their courage and readiness in rescuing persons
from drowning. Landseer's famous picture, painted in 1838, is very
typical of the breed, and represents a black and white Newfoundland
of fine type. Some claim that the black is the original variety,
the black and white being a cross breed, but this is uncertain, and
both are now established varieties. The Newfoundland has a slightly
rolling gait which is characteristic. Height about 28 ins.,
bitches 26 ins. Weight 120 to 140lbs., bitches 110 to 120 lbs.
Newfoundland Card 4(Players Scenic, 1925)... $7.95 each
This beautiful card was issued by Players in 1931. I especially like the
background on this card. The back says, "This famous breed has a world
reputation for hardiness. In its native country it was used for centuries for
the roughest work a dog can do - hunting the bear, dragging sledges, carrying
packs, while living for long periods on fish. Being strong swimmers, they have
a wonderful record for life-saving in the water. It is good to know that modern
show dogs appear to have all the strength and courage of their forbears."
Newfoundland Card 5(Players Dogs full length, 1931)... $9.95 each
This card Was printed by Gallaher Ltd. to be inserted into packs of Gallaher's
De Luxe Cigarettes in 1934. The back says, "The Newfoundland dog has more than
one honour. It is probably the ancestor of the present St. Bernard, or at least
the St. Bernards who were first introduced into England, and has become
world-famous as a saver of life from drowning. It may be thought by the name,
that the dog originally came from Newfoundland, but such is not the case,
although early settlers introduced this breed for bear hunting and beasts of
burden. In those days the dogs were also used for purposes of haulage, and were
fed mainly on fish. The illustration shows one of the finest specimens of the
breed as exhibited to-day, a big winner, owned by Mr. W. Johnson."
Newfoundland Card 7(Gallaher Champion Dogs, 1934)... SOLD OUT
Hignett Cigarettes issued this card in 1936. All of Hignetts have
lovely paintngs of the breeds. The reverse side: "It is thought
that European settlers took this breed with them to Newfoundland,
where it was used as a guard dog, and as a beast of burden in the
fishing industry. It is a splendid swimmer, having a dense,
fur-like coat that is water resisting. These dogs have on many
occasions saved people from drowning, and the Royal Humane Society's
Medal has been awarded to several of the breed. Landseer Newfoundlands
are black and white, and were so called after Landseer's famous
picture of dogs of this color."
Newfoundland Card 8(Hignett Dogs, 1936)... $19.95 each
This card is from a series titled "Dogs Heads (Eire)". They were
to be issued originally in 1940, but due to the paper shortage in
World War II, only a few were printed for collectors. I have one
of the originals. They were reprinted again in 1993. I have one of
the reprints also. The following is printed on the back of the card:
"Although the breed was introduced into Britain from Newfoundland,
it is thought that its progenitors were of European origin and that
they were taken over to Newfoundland by sailors. In Newfoundland
the breed was used by the fishermen as a general help, and constant
work in heavy seas and the hauling of heavy loads have given the
breed a tremendously powerful frame and constitution. Newfoundlands
are quite capable of bringing ashore a drowning person. They are
remarkable water-dogs and their thick heavy coats make them impervious
to the lowest temperatures. They are highly intelligent and make
ideal guards"
Newfoundland Card 9(Players Dogs Heads Eire reproduction, 1993)... $5.95 each
This original of this artistic card was issued by W.D.& H.O. Wills in 1914 and
titled "Dogs A Series".
This reprint is an officially authorized reproduction produced by Victoria
Gallery in 1987. On the back it says, "The Newfoundland is one of the oldest
favourites of the British public. He is usually most docile, and is always
sagacious and faithful to his master. He is a splendid house-and watch-dog,
and a terror to tramps. It is, however, in the water that the Newfoundland
excels. No sea is too rough for him, and the readiness with which he will risk
his own life to rescue a drowning person is well known. The head of a good
Newfoundland dog should be large, broad, and flat. The ears should be small
and the neck rather short, the chest deep and wide, and the legs strong. The
feet, which are used as paddles, should be broad and flat, and the whole
appearance should be one of great strength and activity."
I also have an original of this card from 1914. It is 88 years old and
in beautiful condition.
Newfoundland Card 10(Wills Dogs A Series ORIGINAL, 1914)... $24.95 each
Newfoundland Card 10(Wills Dogs A Series reproduction, 1987)... $5.95 each
This very unusual card is from a series of 16 cards from Zigg Germany,
issued in 1934, with the 'Neufundlander' being no. 3. It is a a
cigarette card with all of the description on the back of the card
printed in German.
Newfoundland Card 11(Zigg Germany, 1934)... $24.95 each
Weeties-Tailwggers-Australia, a series of 64 cards were issued in 1940.
These cards were enclosed singlely in cereals, Weeties, vitabrits and
Crispies. The Newfoundland was no. 8 in this series and the printing
on the back follows: "An instinctive life saver, faithful and courageous,
the Newfoundland is a great water dog, having webbed toes and specially
adapted undercoat of an oily nature. He is a gentle companion for
children. He has a broad and massive head, small dark brown eyes set
rather deeply and wide apart, small ears set well back, a well ribbed
up body with a broad back. His neck is strong, well set on shoulders
and his forelegs are perfectly straight, feathered all down. His
hindquarters are very strong."
Newfoundland Card 12(Tailwaggers Australia, 1940)... $39.95 each
Newfoundland Playing Cards
Sorry, we don't have any complete sets of playing cards. These were
from collections of antique cards and there is no way of knowing how
old they are or where one might find more of them. They are certainly
a part of Newfoundland history.
This is actually a playing card from a deck with 54 different breeds, issued in
Holland. I love the way the dog on the card seems to be smiling at the camera.
Newfoundland Playing Card 1... $4.95 each
I also came across this playing card from the 1990's, and I seem to have no
information about it. I find it interesting that both cards are hearts -
perhaps because this breed is so cherished by its owners.
Newfoundland Playing Card 2... $4.95 each
This is an exquisite photograph of the Newfoundland on a playing
card. A must for the collection.
Newfoundland Playing Card 3... SOLD OUT
This card is a playing card, however, it is very small, 2" x 1-1/2",
a nice card for part of a collection.
Newfoundland Playing Card 4... $4.95 each
Newfoundland Cigar Bands
This is actually a cigar band intended to be wrapped around a Willem II cigar.
The Newfie on it seems so aristocratic. Definitely something for the
Newfoundland connoisseur.
Newfoundland Cigar Band 1... SOLD OUT
Newfoundland Cigar Band 2... $7.95 each
* We can take visa/mc/disc or paypal, but they are first come first served,
so let me know if you are interested.
* Truly one of the cheapest unique treats for yourself or a friend (great for
club trophies as well!)
* It is absolutely true that you will often find some of these cards at very
reasonable prices. On the other hand, if
you add in the gas, hours, and hassles that it has taken to find them, you may
find it easier to just get them from us while we have them :*) I don't always
count on getting more in the near future. I get them when I can find them and
the stock is not always constant.
* I do have other breeds available. Let me know and perhaps I can do a page for
your breed.
~*~ Francie Stull ~*~
729 Mercer Rd., Bowling Green, KY 42101
Toll free (800) 658-6699, (270) 777-0744
